Established in 2011 and with 75 employees, theAudience is a publisher of social and digital content. It syndicates more than 5,000 pieces of branded content each month to more than 1 billion consumers through its network of more than 6,000 celebrities and influencers. With around 9,000 employees, Al Ahli Holding Group is headquartered in the UAE, with representative offices across 20 countries globally. The deal amount in not disclosed. (According to The New York Times, Mohammed Khammas, CEO of Al Ahli Holding called CEO of theAudience out of the blue about nine weeks ago and the deal was concluded in about half that time.)
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