Advice to US Companies: Don't Wait Too Long
A US business magazine, Corporate Board Member, has an excellent and detailed report on Dubai titled "Getting in on the Dubai Boom" (free registration required). It is a must-read for US companies that are thinking about expanding into the Middle East.
The article has a good research background, including quotes from a Gillette vice president, a 10-year veteran of Microsoft Dubai, and a principal at Boston Consulting Group’s Dubai office. The summary of the article tells it all: "This tiny Middle East emirate has loads of business opportunities for companies with expertise and service know-how. But don't wait too long - your competitors are moving in". (Read the full article)
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