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|| EMEA is so passé! Go MENA!

So you already have a guy in London selling to Europe. You add “MEA” to “E” and immediately you are covering the whole Middle East and North Africa from London!

This has been the strategy of many US-based corporations for many years. But with the recent growth in the Middle East, more and more companies are introducing separate business entities and offices for the Middle East region.

The most recent company going from EMEA (Europe, the Middle East and Africa) to MENA (Middle East and North Africa) is HP. They have just announced separating their Middle East entity from Europe: "The reason behind this is to give more attention to Middle East, which is the fastest growing counties in the world after BRIC countries [Brazil, Russia, India and China], says Anil Gandhi, general manager, PSG, HP Middle East.

Microsoft EMEA, AT&T EMEA, and Double Click EMEA … notice! HP has gone MENA.

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