Segway, the famous $5,000-ish two-wheeled self-balancing transportation device, had world-wide sales of 23,500 units in its first 5 years since 2001. But when did it enter the Middle East and how did it sell here?
Segway entered the Middle East in January 2005. At that time the distributor “hoped to sell 350 units in the Middle East this year”. But at the time of recall of every Segway in the World for a software update in September 2006, the distributor announced recalling the same “350 units in the UAE”. Does it mean they have sold their projected 350 units or they are just recalling them from their unsold inventory?
We have a clue: “Vesta Group, the UAE-based distributor of Segway, aims to double annual sales …. aims to sell 108 units across the region from Morocco to India in the 12 months to June 2007”. Doubling the annual sales and aiming for 108 units?! Boy they must have many unsold scooters ;-) … ( I am trying to confirm the actual numbers with them)
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